It is necessary to know about the fair regulation of advertisements when the society together agrees on at least one fact: Jo dikhta hai, vo bikta hai.
Advertising has proven to be an attraction to buy or hear about a good or service. In fact, it has become such a part of our society and daily lives that we wouldn’t know our world without commercials anymore. It is, therefore, accurate to say that advertising keeps us in touch with the universe and time. But, how are advertisements regulated in terms of law and the judiciary? Let’s explore!
Regulation Of Advertisements Under Advertising Regulation Censor Board
- The Indian Advertising Standards Board regulates advertising in India, as the Central Film Classification Board.
- It is appropriate to follow the criteria set out in the ASCI code to guarantee a commitment to truthful publicity and fair competition in the market.
- Rights of production and advertisement firms are regulated by the Indian Advertising Standards Board.
Regulation Of Advertisements By Advertising Enforcement
- ASCI seeks that public trust in the advertising industry is preserved and improved by controlling all the advertisements.
- It also ensures that all advertising conforms to the self-regulation code.
- Advertising should be accurate and truthful, not infringing the interests of consumers and competitors, within the limits of widely agreed standards)–that’s what self-regulation code means.
Regulation Of Advertisements: Regulating Relevant Publicity Category
- This section regulates ads in different forms of publicity, meaning that it does not present any content that contradicts the intent of the Code.
- These may be categorised as commercials for multiple goods.
Regulation Of Advertisements: Guidelines
- No false or dishonest ads should be displayed.
- Announcements that include health or dietary statements should be appropriately explained, backed by objective facts. Claims must conform with the specific norms set out in the legislation and rules on food safety.
- Ads should not promote unnecessary eating or display disproportionate proportions of large portions of any food or beverage. The intake should be modest, and portion sizes should be sufficient for the occasion (or a circumstance should be represented).
- The relevance of healthier habits (or uncertainty in content nutrition of some food or beverages) should not be compromised by advertisements.
- The position of proper parental care and instructions (ensuring correct food options for children) should not be compromised by advertising.
- Food or beverage advertising should not be marketed or portrayed as a supplement for food because it is nutritionally formulated for those purposes.
- The argument made in the ad should not be counter to the facts on the food or beverage label or box.
- Any governmental agency, professional body, autonomous agency, or professional individual should not say/suggest any form of endorsing (unless the consent is given by the institution).
In summary, legislation relating to the regulation of advertisements aims to manage any damages that may be put on customers because of those predictions or claims displayed by those ads.
Toh Jagruk Baniye, Bevkuf Nahi!
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